Branding, Packaging & Illustration
JARRED is a playful series of spicy fruit jams and marmalades designed to feel like running away to the circus for autumn. I developed the entire visual identity, from the scalloped jar silhouette and bold, tent-striped lids to a suite of vibrant ingredient illustrations and lifestyle shots. Each flavor pairs peak-season fruit with a fiery twist (Georgia Peach & Jalapeño, Spiced Chai & Dark Cherry, Blueberry Habanero), and the brand voice balances modern whimsy with gourmet craft. The result is a cohesive packaging system and set of promotional images that showcase my skills in concept development, illustration, 3D rendering, and AI generated food styling.
