Branding, Packaging & Production Design
Step back into summer’s golden days with Parade Hard Seltzer. This was the very first packaging project I led from branding all the way to the final 6-pack design, which was equal parts exciting and terrifying. I leaned hard into what I love most, which is colour, and wanted to capture the feeling of a sunny day on a bright Ferris wheel, drinking a way-too-sweet slushy with your feet dangling in the air.
From the logo to the colour pairings to the flavour profiles, this project gave me such a fun and eye-opening introduction to alcohol packaging. It taught me so much about the behind-the-scenes process of building a brand and bringing packaging to life.
